UX / UI Prototyping, Interactive Narratives, Illustration
Non-linear storytelling through a first-person interaction, navigating the journey of a child's wish and how a donation and generosity directly affect families who want to create a more positive future for their child battling a disease.
2024
Goal
This project aims to empower users by offering a nonlinear experience that provides a sense of control. The guided story reveals the emotional impact Make-A-Wish has on a child's life through the power of a wish. It is designed to create a personalized journey for parents, family members, friends, and donors, fostering understanding and connection while navigating this important experience.
Offer a different perspective through Interactive storytelling.
Ideation
Each family’s story conveys a powerful message, interpreted uniquely by each user. Condensing each story into a 2-3 minute interaction is ideal, meaning easy usability and micro-interactions play a key role in this design.
There are four main categories each wish story falls under.
Info Architecture
Users control the flow based on the decision path they choose.
Low-Fidelity
Illustrated graphics enhance the narrative depth and contribute to the personality of the Make-A-Wish identity.
Bennett’s Story
Each story is a conversation the user chooses to have with a parent, the child or a loved one about what makes this granted wish so special.
The narrated wish comes to life with the interactive and gamified design of the drag and drop mini game shown in this example path.
Bennett is a young boy with a wish to have a new playset that will allow him to enjoy the outdoors with his family and friends without the obstacles of navigating a traditional public playground. Every material used to build his custom playset has a purpose.
Engaging with illustrated graphics showcases the positive message that Make-A-Wish promotes. The unique illustrations provide users with a journey unlike any they've experienced before. This journey connects to the mini-game within the interaction, allowing users to feel both physically and mentally engaged as they take the time to explore.
